Product Analysis

Poster A

 
This poster has very bad colour choices, mainly because it is very hard to read. The dark text put with a dark background does not make the text easy to read and so the words seem almost invisible.

The poster does however have a bright red boarder, which contrasts to the blue. This uses 'Split-complementary' colours, which means that they have used two colours that are close to each other (blue and black) and another colour that's opposite the colour wheel (red). This attracts the audience into paying attention to this poster.

Poster B

This poster also has very bad colour choices. This is because the colours does not suit the theme of the poster. Using a variety of colours to represent happiness and joy on a poster about somebody that has passed away is not appropriate at all. It's also in Comic Sans.

However, the multi-coloured background does attract attention to itself meaning people will want to read it. It also contains alot of negative space, which needs to be filled.

Poster C

This poster has very good colour choices. For example, the colours used are light blue, which relates to cold environments and winter times (which is what the advertisement is about). The leading in the text is also narrow but no so narrow that it becomes unreadable. The clear, crisp Sans Serif's font makes it legible and quick to read.

Poster D

This is also a very good poster for colour choices. This is because it uses analogous colours that contrast well together (yellow and green). The green colour is well chosen it is ontological. For example, the green picture and text is bright green, which represents the outdoors and the environment, and relates to recycling. Furthermore, the green colour also represents and active colour meaning that it's telling the reader to be active and 'go' and recycle. However, the yellow background is very eye-catching and grabs people's attention.

The leading between lines is mixed and shows some variance within the text. The poster also has the standard tracking distance as it needs to be as simple as possible.